With the departure of M&Ms from NASCAR, Joe Gibbs Racing is hunting for a new sponsor. Of course, the whole situation flings Kyle Busch’s future in doubt. Understandably, the outfit would still like to retain the services of the 2-time Cup Series champion. Unfortunately, no driver can really operate for long, without sponsors.
One year and then back to Hendrick in 2024. “The Plan”
— Jon Iaccino (@ji711) May 19, 2022
Start cooking up your Logitech concepts boys
— 𝔼𝕒𝕘𝕝𝕖𝕤𝕄𝕄𝕀𝕍
(@PhillyMMIV_) May 20, 2022
Surprised no ones cited a major PC company yet. Both of them are in motorsport, AMD is a sponsor of the Mercedes-AMG Petronas F1 Team, and Intel sponsored for many years before leaving the sport a few years back.
— Wesley Person (@wperson) May 20, 2022
really hope its playstation
— Jason9⃣4⃣8⃣#Di9 (@CorvettRacing48) May 20, 2022
Amazon and have a partnership with them to sell Rowdy Energy Drink (which may be a preexisting partnership)
— Danny Robbins (@DannyRobbins13) May 19, 2022
Now the good news is that JGR have confirmed that they have commenced negotiations for sponsorship. According to reports, they have teamed up with JTG Daugherty Racing owner’s agency for this. Naturally, the news has prompted fans to begin trying to guess who will be the lucky title sponsor. There were all sorts of suggestions, ranging from slightly realistic, to the more zany ones.
Oracle?
— Nathan (@nateismfof) May 20, 2022
My favorite tech firm, Menards
— isssc (@90sKid2001) May 20, 2022
Tesla is a major tech company that makes cars among other things
— Tony Pottacoffi (@pottacoffi) May 20, 2022
Major tech? Hmm, what do we consider major tech? Microsoft?
— sportsguy070 (@CjNascar6767) May 19, 2022
Fortunately for them, there is plenty of time to find a permanent sponsor for 2023 and beyond. However, there will be massive shoes to fill, given that M&Ms and JGR enjoyed a 30-year partnership.
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If we’re being honest, it will be strange to see Kyle Busch driving a car that is not sponsored by M&Ms, as the two have become synonymous.
What kind of company is Joe Gibbs Racing looking for?
As per reports, the Toyota-powered team is looking for a brand that is related to technology. So far, that is the only hint that fans have been given. So, names like Amazon, Microsoft, Tesla, Oracle, and others are being thrown around. The bad news is that whoever steps is, will only have a one-year contract.
READ MORE: Toyota Fires a Warning Amidst Kyle Busch’s Uncertain NASCAR Future: “Any Other Scenario is Just Unacceptable”
Obviously, Joe Gibbs Racing is looking for a temporary solution to tide them over for the coming year. Later on, they could try and look for a sponsor that could back them on a more long-term basis.
I’m more interested in why M & M’s is leaving. Worked for 30 years & now they want to leave?
— Kevin Matter (@k_matt67) May 20, 2022
Don't be surprised when M&Ms shows up at Jr Motorsports when they announce they're going to Cup full time.
— CPanther95 (@c_panther95) May 20, 2022
I don’t care as long as drives a @ToyotaRacing Camry be it at @JoeGibbsRacing or his own team . I don’t like the 1 year deal though. That makes me nervous.
— Eric Myers
( Rowdy Nation #18N22 ) (@18rowdy_nation) May 20, 2022
Toyota have insisted that they are keen to retain the services of a driver of Kyle Busch’s caliber. Although he is 37 years old, he is still in peak form and winning races for the organization. He is also on the verge of breaking the record for the most consecutive seasons with a win. Busch will obviously want to stick around as long as possible and gun for a third title. The question is, will any sponsor come forward in the coming days?
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