Since buying Twitter, its new owner, Elon Musk, has made major changes to its policies. Within a few days of taking charge, 3,700 workers were retrenched. Other workers have extended their working hours and stopped their leave. In the meantime, those who were working from home have come to the office and instructed them to work. Twitter introduced a work-from-home policy during the coronavirus pandemic. Till now many workers were working from home. News from The Guardian.
"The road ahead is tough and success will require hard work," Elon Musk said in an email to employees.
Elon Musk, the world's richest man and CEO of US carmaker Tesla, bought Twitter last month for $4.4 billion. In an email sent to Twitter employees, Musk said working from home would not be acceptable except under special circumstances. He will look into the special areas himself. Twitter's minimum 40-hour work week rule is set to come into effect from Thursday.
According to Twitter, many advertisers have moved away from this platform. As a result, its income has decreased drastically. Most of Twitter's revenue comes from advertising. The company generates $5 billion in advertising revenue each year.
Twitter has launched a blue tick or verified account service to reduce costs by laying off staff and increasing revenue. This service has been launched in UK. Users have to pay USD 6.99 per bus to keep it running. Those using this service will be able to use several features of Twitter earlier than others. Musk hopes that once the Blue Tick service is fully operational, the reliance on advertisers will be greatly reduced.
Elon Musk launched Twitter's audio feature 'Spaces' last Wednesday. On this occasion, he organized a program with advertisers. There he assured the advertisers about the business.
However, brands like General Motors, United Airlines, General Mills have removed ads from Twitter. These brands will decide whether to advertise on Twitter after seeing how the Twitter platform handles hate and hate speech under Elon Musk.
Meanwhile, Elon Musk has claimed that the number of fake and bot accounts has decreased since Twitter came under him. He also made a post on Twitter about it. It asked the users to know about it. At this time, when someone asked for the facility to add videos to Twitter, Elon Musk said that the facility to add videos to Twitter is coming.
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